Image

CYCLE SHOPPING

Cycle shopping creates a direct relationship between ride a bike and discounts. The concept is very easy; if you go shopping with the public bikes to the “Cycle Shops” you get discounts. The bikes haven´t got a good transport capacity, so if the people go shopping with the public bikes they must to buy diary items and so they can save money. How many more times are going to buy more you save. On the other hand the “Cycle Shops”, get diary costumers.

The problem is that at first we must to get safety the public bike system and equip it, to encourage people to use it.

Another point to work is the cicloenergy. The objective is transform bike stations in energy bike stations but it must be requested by the nearby “Cyclo Shops”. This intervention will be subsidized 50% for the city council.

Image

ECONOMICAL STRATEGIE

Image

PHASE 0

The first phase is a planning phase, include bikes on the bus taxi lines.

Image

PHASE 1

To make safer the public bike system, first of all we will do it more visible in the eyes of drivers. To get this we equipped all the bikes with lights and after that we painted all the bikes and the public bike stations, with reflecting paint, so they become more visible in the night. To become it more visible in the morning we equipped they with flags. Finally we will equip all bikes with baskets, so people can take here their purchase. This phase need a big economic boost.

Image

PHASE 2

Use the actual ALABICI system to count the Km and put the advertising.

Presentación1

PHASE 3

Speak with possible promoter companies ( big trades they want diary costumers). These companies must to made publicity to explain that system to their costumers.  So we get more interested in the public bike system. After that if someone want´s put advertising in the system to public their offers, they must to pay.

Image

PHASE 4

Make public advertising.

Image

PHASE 5

Do maintenance. It includes: repair the bikes and the bike stations, change light bulbs and repaint the bikes and the bikes stations.

Image

PHASE 6

This is an optional phase because it has to be proposed by the participating merchants. We can saw that it is not economical profitable, but it can become a meeting point for citizens or it can be used by the own merchants get “free energy” or keep attention.

Image

Image

CONCLUSION

That intervention increase the number of members of the Alabici system, because they receive discounts, a worldwide unique system of bike-rent system and are part of a new club, and so we can get more than 22.000€ each year and decrease the pollution of the city. Alicante becomes a new world reference.

Image

A NEW URBAN IMAGE

THE BIG TRADES ADVERTICE US THE SYSTEM

Image

A NEW CITY-IDENTITY

Image

THE BRIGHTNESS INDICATES THE LEVEL OF COMERCIAL ACTIVITY

To ensure the flow of customers you can´t park more than 2 hours bikes at the stations from the shops.  Each parking is connected with a light so that when you park a bike in these stations about this light making it shine.

Image

Image

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s