It is a process developed in order to reactivate the degradated area of this neighborhood in the heart of Alicante. It must have a revitalization of the whole neighborhood, and it must began from themselves, within their own resources and skills. For that, there would be created three workshops, according to different themes ( cook, build and craft) and create kind of a “knowledge tank” which will be the main attractor of foreign agents. The project will be developed in three phases, one of each workshop. The first will be used as visual attractor and the two remaining for refurbishing physically the neighborhood.



It is a process developed in order to reactivate the degradated area of this neighborhood in the heart of Alicante. It must have a revitalization of the whole neighborhood, and it must began from themselves, within their own resources and skills. For that, there would be created three workshops, according to different themes ( cook, build and craft) and create kind of a “knowledge tank” which will be the main attractor of foreign agents. The project will be developed in three phases, one of each workshop. The first will be used as visual attractor and the two remaining for refurbishing physically the neighborhood.

After all the analysis made on the previous phase, we can reconsider and get the final thesis about the actual status of the neighborhood, San Antón (S.A)

We can summarize them in six:

-S.A has a special morphology due to its physical conditions and ubication.

-There is a lack of social connection between the two predominant population groups : the youth and third age.

-S.A has a huge number of social-cultural associations and diverse knowledge professions.

-There is a public space appropriation because of the lack of green and public space.

-A capital flight has caused a lack of commercial activity.

-Because of all this there exist a high rate of abandonment of plots and houses.

 Besides of that, we have to keep in mind the important factors inside the neighborhood and its surrounds, as its characters or groups of population, controversies, opportunities and strengths.

ImageFactors to have in mind and some possibilities of the area.


As first premise of the project we could focus on recover, discover and teach those locals professions and treads, which some are forgotten or in extinction, showing the real working identity of S.A, and create in this way a “knowledge tank” open to all the citizens.

We can organize associations, workers and commerce by similarity / affinity, in the actions or works they develope in the society, and try to approach to the people organizing workshops where teach their skills.

There would be like 2 big groups :  Trade  Workshop and Social-Culture Workshop.

ImprimirAssociations, commerces and neighbors ( analyzed in Phase 2) forming the two big groups.

In order to make things easier  at time to focus on the potencial one, we will split these two in smaller and more specific groups:

Cooking (housewifes, clerks,local and foreign cookers…), Construction and Handyworks(constructors,mechanics,plumbers…), Art and Crafts  (painters, tailors, art designers…)

Those 3 would be the workshops in full action at the end of all phases of the project. Now we have to choose one to start working.

One of the special feature the neighborhood has is its proximity to a village-life. Its narrow streets, its life on-street (literally) and the smells that flood the streets make this area unique in all the city.

In Phase 2, when we approached to the neighbors, we realised the high rate of unemployment but the great knowledge of skills they know. Furthermore the third age population is , as I said, very important, and lot of women are retired and just stay at home or in street talking with the neighbors.  I remember when we asked those women to their “special skill“, they just keep wondering, and say, “Well, I can cook. I make the  best russian salad you have ever taste” while their friends or family agree listening to their responses. I saw it clear.

ImprimirPossibles participant agents on the cooking workshops.


Now we have the main group to be the spark to start the all project we can define the phases of it, and how we are going to develop, and what final result we want to get. The three phases would coincide then with the start of each workshop.

We can define also three main factors for revitalizing a degradated neighborhood. It must be (1) a visual/urban attractor, (2) an invest for regeneration of commerce, and (3) a incoming of new inhabitants. I realize that are complementary between them, and choosing two of them ( one must always be the attractor) you will get the third one.  For our case, in order to be viable, with less costs and higher civil participation, we will choose the attractor and the regeneration of commerce.


  And those will be developed in phase 1 (cooking attractor) and  phase 2-3 ( build and craft workshop will help to renovate and refurbish the degradated local commerces ). Besides, as the project premise, we must use the own knowledge of the neighbors to do that  revitalization possible.  So, the strategies to implement, would be according to those skills they have.

One of the problems of S.A is the accessibility. The slopes and stairs are all over the neighborhood and are the shortest way to cross. In addition, on the top of the neighborhood, the narrowest stairs are found, in a degradated area, with empty plots and filth. On the other hand , with the construction of the avenue Jaime II, this part of the neighborhood has the best  access and communication. It is also the common entrance by passerby, despite some of them avoid  because of the actual state of the area and prefer by going down by C/Cuesta de la Fábrica or the own Jaime II.

If this area would be refurbished, it could be used as the main entrance door to S.A.

That’s exactly the space where the project might happen and we can make that the problem becomes a big opportunity. Three phases,three workshops and three stairs waiting to be improve.

ImprimirOne action workshop for each street. Placed in ordered phases to procedure.

The three workshops ( cook, construction, craft) will be developed on the three stairs that have access to the plots of municipality in order we could get it in the future.

ImprimirOne action workshop for each street. Placed in ordered phases to procedure.

Each workshop, as I said, would be a separate phase (Phase1,2,3), excepting the Phase 1, which be separated into Phase1.1 and 1.2..

For the complete success of each intervention, we can separate the strategies into three main ways of procedures. Visual attractor (art on street), urban attractor (urban furniture) and action attractor (the own workshops).

1279689624-1373931499 1279689624-144824841

A problem of access transformed into an opportunity. (The Cascade Project, by Edge Design Institute, Hong Kong)


[We would describe the main strategies and focus on the Phase 1 of the whole project .]

I propose the creation of a mother-food street market.  With this the lack of communication and relation between the two main population groups of S.A. can be solved. The housewives will cook extra food for a salary in change and work as the main agents. This food will be served ( cooked or warmed) on the same stairs, creating a street market on them. One of the purpose will be to feed and offer a special  service to students or people with no time for cooking , creating a menu for the weekend ( 2 meals and 2 dinner plates) and packaging in different containers (  a kind of Tupperware ) in a way the don’t have to cook in all the weekend. Anyway meals will be also be sold as units. (This kind of market has been already developed in Spain by with great success)

telemadre-L-1 telemadre Captura de pantalla 2014-01-04 a la(s) 13.33.38

A great example of selling “mother-food” to young people who live by their own. (

The market will have a total of 4 stands  ( on Phase 1.2 will be 7) four complete meals with popular price ( 3 € each, 12 € the whole 4days menu) .A timetable managed by the Neighbors Association (AA.VV) will select who cook and in which  week, reserving all the fridays for selling the products on the street market.


Besides, the market also will count with a extra stand where a housewife can cook in live, serving in this way as a cooking workshop for the assistants. A specific hour will be specific in a webpage or facebook page the market will have. Another extra stand will be reservated for local restaurants of the sorrounding, having preference the S.A’s one, where can sell their food, just one meal, and in addition be advertised in a public way.


Strategy 1. Visual AttractorPhase 1, 2 and 3 at the beginning of each one. Problem to solve: Degradation/Image of the area

Three colorful “carpets” will be painted on the stairs .Different colors depending on the action that will be developed there. Besides a sentence will be written on the riser, being visible only when you  are going upstairs. The colors used would be PANTONE 115C ( C/Olvido), PANTONE 565C (C/Peligro) , PANTONE 710C (C/ Desengaño).

ImprimirStrategy#1. Phase 1.1, Phase 2 and Phase 3.

The agents involved in the process would be Concejalía Imagen Urbana, who also took part in other painting action in S.A (  C/ Empecinado). This strategy would have a social and cultural value, reactivating the place by getting a new identity to the area and refurbishing the degradated actual stairs.

imagen7-01Cost of all Strategy#1.

Strategy 2. Urban Furniture. C/Olvido. Phase 1.1 . Problem to solve: Lack of public spaces

New tables will be placed on the  stairs for tasting the amazing food of the neighborhood. They can be used for couples without any movement, or unfolding for more capacity. They can also be connected in a row.


Imprimirimagen10imagen11Strategy#2. Phase 1.1

We can use them as visual attractor too (maybe in  a reconsidered previous phase 0) , if we move them gradually to other stairs of the neighborhood, specially where there is a commerce or food local on the surroundings , for example in C/ Empecinado where the visual image will be higher for pedestrians.

The agents involved would be the own neighbors of S.A. The two carpentries in active there, Paco and Aluminios Rodriguez. All for remunerated work of course.

This strategy have an important social issue. The feature of joining the tables give free action to the users, getting together more easy and reinforcing the interactions between them.


imagen13Cost of all Strategy#2.

Strategy 3. Urban Furniture.  C/Olvido. Phase 1.1 . Problem to solve: Lack of green spaces

Green furniture will be placed on the same stairs. Using the same aluminum structure,removing and cutting some strips, we can place three flowerpot stands where aromatic plants will be transplanted.




The agents of the construction would be the same that in the previous strategy but adding an environmental value with the  transplant of the aromatic plants, without almost any maintenance ( just irrigated by the users of the street market  ), low cost  and with big relation with the action developed next to, the cook.

imagen16imagen18Cost of all Strategy#3.

Strategy 4. Action attractor. Street Market. C/Olvido. Phase 1.1 and 1.2. . Problem to solve: Lack of activities/action in the neighborhood and participation

New stands will be placed on the stair’s landings. A timetable will be established in order to select an specific day for each housewife. Inside the stand will be the necessary kitchen tools to cook or warm up the food to sell.


This strategy reinforce the social and cultural value all the project have. Apart for getting the new image to the area, the cultural knowledge about food, and the part of cooking in live, gives an extra point to the proximity between the housewife-teacher and the public-hearer.

The material used as plates,trays or cups will be biodegradable. Furthermore in some of them the logo of the neighborhood will be printed despite of an extra payment, but it will generate a real image of all the market and of the project itself.

parte2imagen21imagen22Cost of all Strategy#4.

After the Phase 1.1 and 1.2 (specifications in ECONOMY section), the project goes on.  The costs of P.1.1 will be pay after ten months, and when the P.1.2 will be implanted, we will have to wait another three months to recover the invest.

Then when the economical incomes are positive, the Phase 2 will start on C/Peligro, with the Construction workshops. New stands will be build, bigger than the other ones and with other design, and people for the neighborhood will teach their own skills  and putting them in  practice on the refurbishment of the locals in the neighborhood. In change, the active participants will get free food for the housewives-market the same day they collaborate.

After another year, Phase 3 will be started, following the same steps and aims that Phase 2.


The main agent is the neighborhood itself. In it we can separate in different subagents depending on the action they will develop according to their skills.

The housewives: they are the key on the phase 1. With the cooking tradition on the neighborhood they will put that “special skill” in use to start the project and be the attractor on the beginning of the whole project. Their interests will be economic, social and cultural. They will get XXX euros as salary each month. Apart for that, the whole market will generate social movements and relating. The cultural part will be the cooking information putting in common, the typical recipes, plates or just knowledge given on the “in live” cooking stands.

-The bars: they will be another attractors on phase 1. Serving each week their plates and tapas, will have apart the economic benefit, the social-advertising benefit. The market will work as a billboard where they can announce themselves. It has to  be said that the own commerce of S.A will have preference to the others neighborhoods.

-Consumers of the street market: students, people with no time for cooking or just people that miss the food of their mothers will be some of the benefactors. Apart for them anyone can come to the market and enjoy the services. A wide range of different mother food wil be served,  as one dish meal or taking the menu for the weekends ( 2 meals and 2 dinners),all of them with popular prices.

Managers of other workshops ( phase 2 & 3) : will  be in action on the following phases. They would be separated according to their skills and offer to teach them to the open public. It will have a theory  and a practice part, that will be put in service for the refurbishment of the locals commerce ( plumbing, electrifying, painting, plastering…) . They would also get a economic benefit ( taken for the incomes of the street market) and spread the interest of their trades and professions. This could also be valuable as advertisement if they are freelancers or have a own business.

-Neighbors of own S.A: the will be the indirect agents and the indirect benefactors as well. The creation of the workshops will bring activity and prosperity to S.A after all the phases and strategies. would have more social and public spaces to enjoy, and of course the long term benefits as new commerce, new identity, new inhabitants… Specific neighbors will also have an extra benefits in work services, because all the manufactured strategies, as the stands or the tables, will be order to be build by the own carpenters  and people from S.A.

-Visitors from outside  S.A : the neighborhood will became a point of interest into the city.  The creation of the workshops and the street market will put in common the “knowledge tank” permitting all the visitor who want to learn ( specially the unemployed people) to get some extra basic skills of different trades. In addition the collaboration in this workshops, as the practice part, will be compensated in free food the day of collaboration in the refurbishment of the locals.

-AA.VV: the amount of participants will be increased in a high way. Nowadays they just count with 98 out of 2000 neighbors in all S.A . The condition of participants to collaborate in the project will be to sign on on the associaton, and apart for the incomes of each year, they would create a catalogue of neighbors and skills, permitting to solve almost all the problems that might happen in the neighborhood by turning to the own neighbors.

-City Council and Imagen Urbana: by low investments they would get a problem solved as the reactivation of the degradated areas in the top of the neighborhood. The own neighbors will be the heroes that would apply all their efforts to solve the situation in S.A. Is true that they might lend some empty plots for the phases 2 and 3 but it would be partially and ephemerally, as a resource for the solution itself. The neighborhood will get a new image, identity and be pointed in the city with a low cost.


This part would be the most difficult.  In a very positive way we can consider the City Council can take parte in the project, getting a small percentage of investments (6%) of the parts that the project cover, for example the civil participation managed by the neighbors associations, would be enough for starting the project (9165 euros).

part.ciudadanareducidCivil participation budget in 2013.

On other way might ask for a compensation to S.A for the stop of the Plan Racha in 2008 , when the economical crisis occurred.  Nowadays the plan has been reactivated but in centric areas of the city, forgetting again about the promises they made to the neighbors.

Researching in the City Council budget of last year we see a sold of empty plots in S.A with a benefit of 50.000 euros  directly to the City Council. As I said a small part of the sold would be more than enough for getting the project started.

solares 2013

Sold of plots in 2013 in own S.A

Other possibilities would be to ask to hospitality sector and associations ( Asoc. Hosteleria Alicante) for economical help and try them to involve into the project in a positive way.

We can also use other strategies of the investments. As a idea I propose by working with  the dividing walls of the plots in used in the project ( phase 2-3). These walls will be divided again by painting a grid on the surface of square meters. This spaces will be spaces for advertisement of private investors that might collaborate on the project. As it, we can sell each square meter by a concrete price for their brands, which if they want to promote in a bigger way they would have to buy more square  meters. The reference i use is the “milliondollarhomepage” where a web domain was divided in pixels and sold by one dollar each pixel and it was a big success.


We can also define how much will cost the 1st phase (1.1 and &1.2) of the project, after that the street market will get enough incomes to start the following phases ( 2&3).


Expenses for the First Phase


Price aproximately of the tools used at the street market

ImprimirImprimirIncomes generated by the street market

parte2Future steps on the project


Social: the project will approach the youth and the third age populations. Besides will generate the common knowledge tank where anybody can teach or learn, converting the neighborhood in the knowlege institute. The reactivation the local commerces and degradated stairs will be also a positive point if in addition are  used and converted in a social public spaces.

Cultural: the big amount of knowledge transmitted in a spoken and practical way will also generate a new identity of the neighborhood.

Economical: the first incomes will be in the street market. This would be the spark of the project to the following phases, that with the refurbishment and the following reactivation of the commerces will generate the positive  own economy accompanied by new inhabitants.

Environmental: all the project will be finished as a self managed company. Besides the  neighborhood will get extra green plantations on the stairs by the green furniture and in other positive point the tools on the street market will be biodegradable.


There are some points to have in mind for the next phases in order to enrich the project.

For reducing the cost, the building process of the infrastructures, will be changed in its way to procedure. Maybe we can get an inventory of the City Hall and Patronato to know what material we have, an how to design according to them. I mean being more practical, maybe less fancy, but the costs will be reduced to 0.

On the other hand , it might be also a possibility to talk with the workshops on S.A ( carpentry for example) to know what materials are, and design as well according to them by assembling all the parts in a prefabricated- detachable way, as a result that the furniture will be dismantled after the use and the workshops will get the same materials they lend us for the project.

Another option I had in mind all this time were to create some extra stands ( maybe in other phases ) that can be movable to the main doors of the houses. In this way the housewives, the older ones, can cook in its front door, and create as a result a market in all the neighborhood. The traffic those days will of course closed.  “The restaurant day” will be the reference to follow, where anyone can set up a small restaurant in a specific day and in a specific neighborhood.




Slides presentantion final:

Previous work/presentations:

Proyect brief #1 (29/11/2013):

Proyect brief #2 (6/12/2013):


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