phase3a: Ready!Culture!Go!



Ready!Culture!Go! is a project which tries to connect and encourage the main cultural centers in the city of Alicante, creating an identity among the citizens and the area itself, through urban image. Participation citizen is taken as an important tool to involve the neighbors in the political decisions of the district, to manage an active and sustainable society. Besides that, it tries to revitalize the Trade in the area with the identity of traditions and Alicante culture.

The color of the project-flowline is RAL 5012 (RGB 59/131/189) which has been taken from the flag of the city of Alicante, Mediterranean Sea, Costa Blanca and the sky of the city, in order to create an identity in the area.



We are placed in the district of Carolinas Bajas, close to the city Centre in Alicante. The citizens of the neighborhood think that Carolinas Bajas is cornered  because of the main road connections and bad known by the rest of the city of Alicante. An old urbanism with small streets, which are destined in its majority to the vehicles, and the lack of urban design increase these point of view from inhabitants. These arguments are worsen because of City Council doesn’t take the right interventions to vitalize the area, they think.





Carolinas Bajas has a high cultural potential. In the surroundings are placed the Provincial Auditorium (ADDA), the Bullfighting Ring, the Urban Culture Centre “las Cigarreras” and at the end of the San Carlos Street, the Archeological Museum MARQ. But, in spite of these macro-cultural position, the neighbors from CB are not involved and don’t usually go to the main events.

The main cultural agenda is taken by the Foguera of Carolines Baixes, during the year. In the last years, the Hort Comunitari of CB is organizing monthly flea markets of ecological and craft products, together with different actors and agents of the district as the Informal Social Centre La Cantera.




In 2008 the number of population was 10.052 inhabitants and today, the number has decreased to around 9.500 citizens (0.3% of Alicante population). In the range from 0 to 20 years old, there are 55 inhabitants (poll in 2012). In the next scale of age, from 20 to 30 years old, there are 366 inhabitants in Carolinas Bajas. Official polls and articles in the main newspapers warn about the low qualification of the young population in the city of Alicante.


SUMMARIZE: Carolinas Bajas is a district with a lot of potential, which must be highlighted and taken from the perspective of inhabitants and authorities, to create a sustainable community socially, culturally, and environmentally. In this way, they will improve the urban image and will enhance the identity of its inhabitants, staying in their neighborhood. They will become into entrepreneurs and will participate in its economic development. Future interventions in Carolinas Bajas must be taken from the union of citizen participation and effective institutional support.  

How? Strategies of the Project

We divide the project in two ways:
· Development of urban design and Ready!Culture!Go! .
· Awareness of the agents involved and participation of actors.


ROADSINTENSITYStarting from the study of traffic in the area of Carolinas Bajas and considering the inclination of the street for the accessibility route (creates a comfortable walking path, thought for everybody: children, edge people, people with disabilities…), the Cultural Centers are connected by the Valencia Str. and the perpendiculars Poeta Zorrilla Str., Ologaza Str., Dagniol Str. and San Carlos Str. The low intensity of traffic in these streets allow to not disturb the main public transport connections.
The big points of information are placed in the main roads, with the goal of being seen by the most number of people during the day. These blue-points give info about the cultural centres around and connect them by the blue-cultural-line.

REFERENCE[FAVELA PAINTING. Rio de Janeiro, Brazil. HAAS & HAHN, 2005-2013]
o morro

REFERENCE[READY!STEADY!GO! District of Jakomini in Graz, Austria. Sandra Janser and Elisabeth Koller, 2010]

REFERENCE[Color Jam. Chicago, US. Jessica Stockholder, 2012]
Color-Jam-Chicago-3  Color-Jam-Chicago-4
REFERENCE[Superkilen Urban park, Copenhagen, Denmark. BIG architects]


Code for objects to paint:

Public infrastructure will be paint: streetlights, drains, trafficlights and bollards.

Blue Route: it will be painted 1.5 meter, in one side of the asphalt there is the possibility of dividing different ways for pedestrians and vehicles; or in the middle, having priority the pedestrians.

Facades: it will be established a discount for the community buildings which restore its façade and paint it with the RAL 5012 (they will not pay the taxes of wasting during the period of restoration, with a limit of one year).

3F                       4F

2F  5  1F


This strategy has the goal of develop a Cultural Centre which will be the first step to visit the rest around. Using reusable materials and low cost interventions, we use three emplty plots in the district of Carolinas Bajas, which are next to the blue route. It will be a info point for tourist and a social/cultural center for the neighbors.


Materials: 4 shipcontainers, a scaffholding of three floors and 5 meters long, cement for the floor and painting of RAL 5012



To enhance the places to stay, we plan to move the parking areas next to the Auditorium ADDA. This area is only 300 meters away from the streets where we take off the parking. With this strategy, we implement the pedestrian area and develop the pleasant culture spaces to walk and to stay.
At the beginning it will be taken off the parking in front of i-commerce. This i-commerce will be the stakeholders of the maintenance of the project with different initiatives.


Firstly, there will be a meeting, which will take a working-day, with the different actors and agents of the project. This meeting will be carried out by the methodology of EASW (European Awareness Scenario Workshop), which consist in an organized and coordinated meeting of around 30 people of different statements in the city:
– citizens (in this case, from Carolinas Bajas),
– association members, ngo’s … (Foguera de Carolines Baixes, Hort Comunitari de CB, Mercatrèmol, SC La Cantera, …),
– professionals and researchers (talking about culture, we could involve artists, directors of the main museums, culture centers, and galleries of the city),
– politicians and responsible of decision-makings (Diputación de Alicante, Patronato de la Cultura, Patronato de Turismo, Concejalía de Imagen Urbana and Alcaldesa de Alicante),
– and entrepreneurs and investors of the city and district,

who will discuss and exchange opinions about the reality of the neighborhood now and the plan of future interventions and prospective scenarios. Also they will have to complete the task of S.W.O.T. analyse (Strengths, Weakness, Opportunities and Threats) about Carolinas Bajas by groups to reach the political concerns of citizens and, in this way, all have a common otherview of the neighborhood. REFERENCE[The new law of urban planning in Spain, Ley de Suelo R.D.L. 2/2008, demands the participation as a tool for plannings] REFERENCE[albaceteplural: gestión de la participación. Maria Elia Gutiérrez Mozo] REFERENCE[#baixem. 16 puertas de Collserola, lacol and raons públiques with different agents and actors of the city]



Secondly, as the project of Favela Painting did, this project takes the social and economic controversies of Carolinas Bajas, carrying out a new workshop around the design and the construction. This project tries to get young people involved in the city-decisions and the new urban image. It is active citizen participation. Young people in the range of 20-30 years old (social integration), with more than 2 years unemployment (Job dignifies people) and without high qualification, will have the opportunity of being hired by the city council in a theoretical and practical workshop. The duration will be two months (training and working), with a contrato a tiempo parcial REFERENCE[Ministerio de Empleo y Seguridad Social] by the city council. High participative motivation is required. Methodology:
-Social Issues:
1. Citizen Participation
2. Management of the resources of citizens
3. Association as a powered collective
4. Smart citizen in the city in transition.
1. Materials for construction,
2. Improvements in quality of existing materials,
3. Mediterranean culture of construction,
4. Paintings, pavements and do it!

REFERENCE [FAVELA PAINTING. Rio de Janeiro, Brazil. Haas&Hahn 2007-2014] [Casa de Oficios Juan XXIII-Colonia Requena I. Alicante City Council][Talleres de Empleo Nazaret de Albañilería, Jardinería y Viverismo. Agencia Local. Alicante City Council]




Besides the participative workshops, commerce in Carolinas Bajas can take advantage of this intervention through their ambition. The THIRD strategy will be taken thanks to the joining of the traditional commerce in the area. The main goal is to create a real connection in the street to encourage the pedestrian routes and walkable paths.

<REFERENCE [ENTORNO THYSSEN. Málaga] 936529_1405018806384469_7711956_n
in process…


in process…



We divide the budget of the project in two parts according to the two ways:
· Awareness of the agents involved and participation of actors.
Keeping in mind the data of 0.3% of Alicante population in Carolinas Bajas,
Fomento de la participación ciudadana  58.000€  x 0.3% = 158€ for Ready!Culture!Go!.
Promoción de la Cultura  38.000€  x 0.3% = 114€ for Ready!Culture!Go!.
TOTAL = 272 €
· Development of urban design and Ready!Culture!Go!.
Understanding the project Ready!Culture!Go! as a publicity tool of culture and identity of a district, taking the 0.3% (population of CB in ALC), we think that the budget of the project could be,
Activities of Promoción de la Cultura  170.000€  x 0.3% = 510€ for Ready!Culture!Go!.
IMP. Sobre CONST. INTS. OBRAS  2.700.000€  0.3%  8.100€ for Ready!Culture!Go!.
Publicidad y Propaganda Plan RACHA  10.000€ for Ready!Culture!Go!.
TOTAL = 18.610 €

The TOTAL of the project Ready!Culture!Go! = 18.882 €

1month of Citizen Participation & 2 Meetings with Agents+Actors -> 272€
Painting: 2.800 m2 of surface RAL 5012 + WHITE,
1L/12m2, 233L of painting is required (first coat), 117€/15L, 1.755 €, x2, 3.510 €
Material for paint (masking tape, brush, roller, workclothes…) = 500 €
MusicRooms: 3 shipcontainers – 20DV reused -> 1.500 €/u -> 4.500 €
Artificial Turf: 600 m2, 8.41€/m2 -> 5.046€
GreenWall: Scaffholding, 3floors, 1,5m width, renting 4.000 €
FlamencoFloor: paletsberna, 80*120, 3€/u, 100 u -> 300€
FlowerPot: for free from the City Council Warehouse

TOTAL -> 18.128 €



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