The idea of this project is to convert Carolinas Bajas like the most important neighborhood with a great CINEMA CULTURE.
Attending the street to convert, and having a knowledge about the closed/abandonated locals, we can start to do real the theories of MARKETING like the colours, the posters or the LOGO all around:
C/ General Serrano, Carolinas Bajas
Along the street, there will be a paint into the facades of abandonated locals that shows how far (in m or also in minutes) are the closer equipments.
With these simple elements it will ADVERTISE that something is happening there. Also the cinema can be promoted at the traffic lights with a little screen or in an abandonated local with an awning like as screen.
Parasite cinema: More info
Cinema al traffic lights: More info
In addition, in some locals it will hang a lot of teabags and attract people at the tea time, or hang a lot of pop corn bags to attract them at the cinema.It will create expectation and interest in the neighbors. The street will be more transited by curious people.
Like Hollywood, at the roadway will paint the stars guiding to the cinema.
For the entrance at the place, there will be a system of “ exchange” by 3 TYPES of ticket:
*A: if you pay 5€, will receive a customizable cup for free drink 30 days at the cinema cafe and the entrance for these days.
*B: paying 1,5€ and donate an old DVD you will receive 40 days of free drink and the entrance for these days.
*C: the normal entrance, paying 2€.
**In a future, there will be a ticket D, with things to “exchange” from the street market, art expositions or hand made things… all will take place in the plot.**
Entry at the plot= Hall cinema.
The PROGRAM is changing all the time.
There are some elements that generate this :
*THE SHELF: where the DVD are placed and classified by ages. The high of the shelf is a physical way to differentiate which that the children can watch or not. In a future can be there also books for sharing.
**An example of this is the “Little free library” where users could immerse themselves and take the time to browse through books and borrow or exchange them.** More info
*THE FURNITURE: is made up of these elements:
**In a future this kind of furniture can be developed as a transformative furniture and occupy some space that didn’t exists before. Like “DIY furniture Hello, I’m a lost space”**
ALL OF THEM will form the space of cinema, space of a square, park or a space for a coffee.