Tardeo Club is a project that manages the relationships generated due to the social phenomenon of Tardeo in between its involved agents, both the active participants in this social event, and also the ones which are involved in it on a passive way, the agents implied on tardeo because of co-existing in the area where Tardeo occurs.
· ECONOMICAL potential , both by the re-activation of BARS and PUBS and encouragement to the opening of new ones, and also by generating a new economy inside the central Market.
· SOCIAL, as it is an event with huge repercussion. Every Saturday, it manages to bring together thousands of people from all over the region.
· CULTURAL, by setting this social event around the lunch, reasserting it as “the backbone of spanish society”
· But it is also an ENVIROMENTAL issue generator, mainly to the agents involved by the location of Tardeo. The main controversies generated are the GARBAGE produced, the NOISE POLLUTION and the DISTURBANCE to the normal activity on the surrounding COMMERCE. As a result, potential customers are not able to shop in a normal way. Shop Windows are being blocked because of the amount of people on the streets.
WHAT HAPPENS IN TARDEO?
Tardeo takes place with a more-or-less defined timetable and it follows a quite fixed route, defining three main areas. The first area is the Central Market square, where CAÑA and TAPA can be enjoyed. Then LUNCH happens at San Cristobal Square and the evening ends up with a DRINK and a DANCE in Teniente Soto.
These issues do not affect equally to every area where Tardeo happens, as it depends on the environmental conditions of each zone and the activity on it. Therefore we find garbage controversy and shop disturbance specifically in the flower shops near the 25 Mayo Square (Central Market Square). Additionally, noise pollution can be found on every spot (25 Mayo Square, San Cristobal Square and Castaños x Teniente Soto St.) and commerce disturbance is found on Castaños and Teniente Soto Streets.
Here we find the 3 main areas where Tardeo happens.
As a response for the need of relationship management between these different agents comes the association Tardeo Club.
Tardeo Club is an association that satisfies the needs of the agents involved actively and passively on this activity. It looks for giving the maximum possible benefit to each implicated part.
How does it work?
It has 4 main objectives.
#1.Getting people to recycle.
As it was deeply studied in Phase 3a, a proper model of waste management, as a response for the great amount of rubbish generated, is needed. Attached to the previous references of waste management, is the way of making people recyle by giving them something back. This can be illustrated by this example of the Bottle Bank Arcade by The Fun Theory.
In Tardeo Club something likely will happen.
Since the price of the beer bottles sold on the Market Butchers is not fixed yet (it ranges between 0.90€ and 1.30€), it will be fixed on 1.30€. The benefit of the market butchers will be up to 1.00€ and the 0.30€ surplus will be given to the association to create a discount network. Once the beer bottle is recycled, a ticket with a discount on any of the associated locals will be given. As the majority of the pubs have now public relations on the 25 de Mayo Square, they will be the ones responsible to give these discounts.
#2. Giving the commerce new places where to advertise.
In both of the references the public space is used to find new interactive ways to advertise and sell.
About the controversy concerning the disturbance of the commercial activity, new spots on the public space will be given to the shops to advertise their products. As the PUBS are the ones conquering the Street with their customers, they will also help the commerce to promote themselves, by giving them a space for promotion
#3. Helping to the acoustic comfort of the neighborhood.
One of the main problems found all along the studied area was the discomfort of the neighbours due to the noise generated during Tardeo hours. A green Wall is proposed for the self-management of the neighbours acoustic comfort. It is known the vertical gardens are used for the acoustic absorption, and here the green Wall will have a double function: PROMOTION of the flower shops and noise reduction for the neighbors.
#4. Brand an image out of trash
To keep Tardeo users and citizens aware of what is happening, and who is involved on it, it is crucial to create a brand, and also an image. The gadgets will be built up from a local trash provided by a local industry of Alicante, who is closely linked to the market, and in general all commerce in Alicante.
This specific garbage will be cardboard tubes, these garbage belong to a well-known company of packaging in Alicante, what means they are 100% recyclable.
The cardboard tubes are produced massively each day on packaging factories. The one particularly produced here has a fixed measures that are: 1800×115 mm & 2450x115mm, and a thickness of 7mm.
Since I found this material, I have looked for references on how to work with: assembling, gluing or supporting it over a substructure.
Firstly we will approach to the disposal of the prototypes onthe plan, as the users are positioned in medium groups, it would be desirable not to break the curves formed by the groups, but adapt to them.
The prototypes would be MOVABLE, having two prototypes, one for solving the public furniture on 25 de Mayo Square and secondly a green wall with space for advertisement.
On this first image we can see both a green wall and an interactive advertisement wall. Also we can see the furniture prepared for receiving the Tardeo users, collecting their trash and also ready for the users during the week.
The interactive walls will be placed in between commerce and pubs on Saturdays, giving the commerce the opportunity for a new advertisement wall and assuring an acoustic comfort for the neighbours simultaneously. While during the week this walls will come back to the PUBS and BARS façades.
A model has been made in order to try material resistance, and assembling methods.
In the model, the cardboard tubes had been assembled with cable ties, made out of PET (that is also recyclable) , following the project’s mind of being enviromental friendly.
·The network will produce economic benefits to all the involved agents.
·Sales reactivation on the involved commerce.
·The recycled bottles will be given back, therefore the cost of the bottling will returned.
·Almost no inversion on prototypes construction, as material is for free.
·Reactivation of involved bars and pubs apart from Saturdays.
·It takes advantage of an existing phenomenon, taking it as an opportunity.
·Responds to the needs of the neighbourhood and commerce, while creating an urban image.
·Neighbours and citizens are aware of what is happening and are involved on the initiative.
·Marketing as a communication tool with people.
·Implicates all the agents, specially the neighbours.
·New dynamic, interactive places for the shops where to advertise.
·Users will have the public furniture they have been asking for.
·People will get benefits from recycling
·The construction of the prototypes will be held with local waste.
· The controversial trash initially produced will be collected.