The goal of this design is to successfully change the concept of Tardeo activity to be more than just a spontaneous and social activity and to get an equal use of the square the whole week.
One of the most powerful controversies I found in Plaza del 25 de Mayo is that councils are allowing Tardeo activity to be developed in the square even though it is not legal. Tardeo users are treating the square every Saturday as if the square belongs to them. The idea is to expand this concept by using the square the whole week and at the same time relate Tardeo to social and cultural activities in order to give Tardeo a new image (a conceptual one) for the citizens.
1. NOT THAT COOL (Bad image of Tardeo)
Tardeo as an activity has a negative image due to the consequences it has on the public space. After Tardeo, the whole central market square has plenty of glass bottles and cardboard dishes generating a dirty and negative image of the square. The main affected agents are the neighbours.
The deal will be to change Tardeo concept by:
1. Management of the waste generated by Tardeo
2. Relating this activity to eco-activities and to child-activities.
2. THE FORGOTTEN (Flower stores are not involved in Tardeo)
Flower stores have experienced a decrease in trade due to Tardeo activity. A crowded square doesn’t allow proper visibility of the flower stores and makes it more difficult to develop the business activity.
The deal will be to give an economic benefit to flower stores by:
- Giving them more visibility
- Giving them a better position in the square
- By guarantee customs
3. BE EQUAL (Use intensity)
The square has a lot of activity Saturday morning during the time Tardeo is happening. However, the rest of the week the square is not very active and these activities (sit down, take a coffe…) don’t have the importance and the intensity as Tardeo does. The objective will be to use Tardeo as a spark to revitalise the public space, not by giving them public furniture, but by including real activities in the square (more than just to sit). The deal will be to use the public space as a skater, parkour, and/or a place for kids, making the square ours. The main strategy will be to include activities for kids.
4. THE AFFECTED (Neighbours complain about Tardeo)
Neighbours are affected by all the waste and rubbish generated by Tardeo. The main objective will not just be to give them a reason to like Tardeo, but to promise them a clean square by giving them:
1. The chance to start an economical activity
2. Kids activities
5. SIT DOWN AND RECYCLE (Lack of furniture and containers for Tardeo)
The main problem in Tardeo activity is the lack of furniture where people can sit or leave plates and bottles. Most importantly, the square is not prepared to manage all the waste produced by this activity. A proper design to solve this problem will be needed.
AGENTS: Neighbour + Users
DESCRIPTION: It is a place where people can recycle different kinds of waste making the square an eco-point.
a) Environmental: It will be one of the few neighbourhoods that have a permanent eco-point working five days per week.
b) Cultural: Residents of the neighbourhood will have the chance to recycle. By making this something permanent and constant in the square, we will transmit the idea of recycling as an everyday activity.
AGENTS: Flower stores + Kids + Users + Neighbours
DESCRIPTION: It is a flower store for kids where they can buy, by themselves, all the necessary resources to grow a plant (seed, sand, vitamins…). The design is developed to suit kids (high of the bar, colours, information given…)
a) Economical: Flower stores are getting an economical benefit by having the chance to develop this kind of new business and have a better position in the square.
b) Environmental: “Children projects” will be part of the square in the future making the square a little bit more green.
c) Cultural: Kids are learning the benefits of plants and that public furniture is made by us for us.
d) Social: Kids activities are included in the square making the neighbourhood richer and including other kinds of profiles in Tardeo.
How does it work? As explained before, kids can buy all the necessary resources to grow plants in Flowerland. They can use a trolley to create their own garden and take care of it with other children.
AGENTS: Flower stores + Users
DESCRIPTION: It is a flower store where you can throw out your glass bottles and cardboards. The idea is to guarantee customers for the flower stores by making users have to go there in order to throw out their rubbish.
a) Economical: Flower stores are getting an economical benefit by having the chance to develop this kind of new business in a better position on the square.
b) Environmental: The designs of the containers included in the façade are made to force you to separate the different kinds of waste.
c) Cultural: A recycling point is designed in Tardeo activity so that people will get used to separate their rubbish (at least in Tardeo activity).
How does it work? Kids will be able to use trolleys to collect all the necessary resources for the workshop from Flowertrash. They will ask people in Tardeo to recycle so that they can continue doing their projects.
AGENTS: Users + Neighbours
DESCRIPTION: There will be a neighbour association to create a business in the square. The idea is to give the neighbours a chance to start new business, create new jobs, and new ways to think. It will be a network where neighbours will support each other.
a) Economical: Neighbours will have the chance to start their own business.
b) Cultural: This initiative is not just about making money, but also to give people the opportunity to think about alternatives in times of crisis; to give them the chance to be more adaptable and creative.
c) Social: New activities will be included in the square. The square will become also become a place to go shopping.
AGENTS: Kids + Users
DESCRIPTION: It is a workshop for kids where they can work on arts and crafts projects using different kinds of waste as a material. This waste can be collected in Tardeo, in the Ecopoint, or in Flower-trash. Kids will be the ones making the furniture for Tardeo, using cardboard.
a) Environmental: It will be a way to collect waste, to reuse it, and finally if it is necessary, to recycle it.
b) Cultural: Kids are learning the importance of recycling and reusing rubbish.
c) Social: Kids activities are included in the square making the neighbours richer and including other kinds of profiles in Tardeo.
How does it work? Kids will be the responsible for making the Tardeo furniture as part of the workshop. Then, on Saturday morning, they will deliver it to the users of Tardeo.
At the end Tardeo will become a more complex activity including new kind of users as kids and families. The objective is to change the image of Tardeo by including other activities more cultural and social.
An urban image is missed in the project. It is so naïve to think that just because we include a new element in the public space this is going to be used. Visibility is needed in order to make the project work, in order to sell the proposal.
In short a marketing strategy is needed:
- To create a place, a landmark by adding to the prototype an extra element to make it visible and more attractive. It is a possibility also to make something to inform about what is happening in the square, how the new activities are working.
2. To catch the people from outside of the square by creating an interesting access to the central market square inviting the people to come through curiosity.
Also the project has to be though as a system to manage all the rubbish. So it is necessary to think about the amount of waste, users… For this Tardeoland has been proposed as workshop to build all the chair-containers that it will be used during Tardeo. Anyway this issue has to be reconsider:
- By making bigger the prototype in order to collect more waste (during Tardeo, but also when Ecopoint is working)
- By adding some extra prototypes to collect more waste, creating extra structures or devices. In this case kids trolleys can be used for this purpose.