Phase 3a-Reference II: Governor’s Cup Pavilion/CDR

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INTRODUCTION

City of Dreams Pavilion 2013-2014 is a competition that has been running for 4 years. For summer 2014, the winner of the competition is called Governor’s Cup Pavilion. It is floating structure made form plastic glasses (Cups) that have been collected in events. With these cups it is created a winding, densely bounded structure. The project is designed to appreciate wavy between tree branches. The main structure of cables, canopy is suspended by straps.

The trees don’t suffer any damage by belts that hold the Pavilion. A lacy infill of cups between the tape structure and branches create an airbone topography and shadow play. The configuration forms an outdoor room, shimmering in the sun and echoing with breeze-driven sound.
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CONTEXT

.Location and demography

The City of Dreams Pavilion 2013-2014 project is contextualized in the city of New York. It has a population of 8.215.000 inhabitants, making it the most populous city in the U.S. Since the late XX century is one of the world’s leading centers of commerce and finance. New york is considered a global city, given its global influences in media, in politics, in education, in entertainment and fashion.

The City of New York is a global link for trade and international business, being one of the nerve centers of the world economy (along Paris, London and Tokyo). Besides being one of the major centers of finance, insurance, real estate, media and arts in the United States.

The two key features of the demographics of the city are its population density and cultural diversity. It has the highest density (10.194 Inhab/km ²)  of any American municipality with a population of over 100.000. The density of New york County (25.846 Inhab/ km ²) is the highest of all counties in the country.

The project is located on Governor’s Island which is an island of 86 hectares, located in the bay of New York, about 1Km south of Manhattan. It is separated from Brooklyn by Buttermilk Channel. The State of New York administers the island, but a dozen acres are under the jurisdiction of the National Park Service. You can access at island by ferry from the southern tip of Manhattan.

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.Environment and population groups

New York City is exceptionally diverse. Throughout its history, the city has been one of the main ports of entry for immigrants. At present, 36% of city residents were born abroad.

In New York, any nationality or region is predominant. The top ten countries of origin of immigrants are the Dominican Republic, China, Jamaica, Guyana, Pakistan, Ecuador, Haiti, Trinidad and Tobago, Colombia and Russia. In the city are spoken about 170 different languages.

Note that in this heterogeneity of cultures, customs and thoughts, it is meritorious that a collaborative and voluntary project like the City of Dreams Pavilion 2013-2014 is running. This is where it becomes clear the Cup Collection Volunteering, in the collection of large bottle glasses. After public events and also through partnerships with local businesses and cultural institutions events, these containers are collected.

To facilitate the collection of this waste, the platform provides for the installation in several places in the city for specific container recycling these plastic cups.

Note that the entire construction of the pavilion is also based volunteering.

 

.Issues and controversies

The large amount of waste produced after festivals, events … is huge. This means that we have a huge problem for several reasons:

-Get dirty public space, specifically the large gardens or squares which is where the concert or event was held.

-Produce a huge amount of waste, in this type of plastic which is an excessive consumption of resources that have been had a little use.

In a city where tourism is one of the main economic activities, being that 40 milions of tourists (domestic and foreign) visit city every year. It is not logical that after an event in public space, people left it dirty. Although quickly cleaning services come to the site and solve the problem, It would be better than the users were aware and the ugly image after one event will should not pass.

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.Agents

FIGMENT, is a free participatory arts event held in 13 cities in three countries on two continents, and attracting tens of thousands of participants each year. Figment celebrates an abundance of creativity and passion. Challenging artists and their communities to find new ways to create, share, think and dream. FIGMENT is the group of the next associations:

CDR Studio Architects (winners competition City of Dreams Pavilion 2013-2014), PC. Founded in 1995, CDR Studio is a full-service architectural  firm with a diverse and creative staff committed to sustainable design. Our work covers a range spanning public institutional, educational, commercial and residential projects. The word “Studio” is a central part of our name. We create teams and collaborations that give form to the concerns of each project. A signature or style is not what we are about. We are interested in the evolution of a project. We build upon and nurture process. We do not believe in one-liner concepts or the reductive binary of form and function in our work. The essential aspect of sustainability is the creation of intelligent, long-lasting buildings that offer dignity and delight in an increasingly anxious world. People that have been working in the project: Lea H. Cloud, Victoria Rospond, Jonathan Dreyfous, Amanda Kras, Andra Eglitis, Daniel Sylvester , Kimberly Tate, Matthew Scarlett, Michael Baskett, Natalie Hamshaw, Philipp Siedler, Rachele Ryan, Rehanna Rojiani, Shu Yang, Trevor Messinger and Ekaterina Zavyalova.

ENYA, AIA New York Chapter, It is the goal of the Emerging New York Architects Committee to encourage membership, participation, and leadership in the AIA Ney York Chapter among intern architects, young architects (licensed 10 years or less), and emerging professionals in the fields of design and construction. The committee engages NYC’s diverse emerging design professionals through lectures, design competitions, and networking opportunities, with a focus on professional development, design excellence, and public outreach.

SEAoNY, SEAoNY is a member organization of the National Council of Structural Engineers Associations. Presently, 39 states and the District of Columbia have structural engineers’ associations, the largest of which is SEAOC, Structural Engineers Association of California, which was founded in 1930 an presently has approximately 4000 members. The association sponsors workshops, panel discussions, lectures and seminars with the aim of addressing topics of interest and concern to structural engineers. Our membership, which is over 500 members, includes individuals form major structural engineering design firms in New York State. Currently, 10% of our membership is affiliate members who come from a variety of disciplines such as geotechnical, civil, construction management and architecture. The purpose of SEAoNY is to advance the art of structural engineering in New York by improving the flow of ideas and building the community of colleagues.

Volunteers, people that participate in cups collection.

Cup donators, WeWork, Google, CulinArt Group/Robbins Wolfe Eventeurs.

Director and maker of promotional video, Michelle McDonald.

Director of Special Events for the Mount Sinai Health System, Eileen Solomon.

 

DESCRIPTION OF THE STRATEGIES

Objectives

One goal is to eliminate a reusable way the waste produced in the big events that happen in the city.

Another objective is to make an urban intervention that involves large numbers of people and allowing further promote the culture of recycling in the city to improve New York’s public space.

Also show at people the enormous possibilities that can be given at rubbish. Of this form, they encourage at people about the culture of recycling in the city of New York and through internet, to the rest of the world.

Order of events. Phases

Note that because of the event has not yet been completed, some of the phases of the project are in this moment only one design. In the nearby future, people will can view the final results through the links that are in the bibliography.

.It is launched the competition to construct one Pavilion on Governor’s Island.

.Of the 200 entries, CDR Studio’s submission was chosen as the winner. “The jury appreciates how the pavilion is artistically conceived. For the overall canopy, the jury can foresee interesting patterns developing in the grass below, both from the sunlight and from drip patterns. Staying in line with the goal to have a net zero impact on the environment, the jury complimented the fact that (CDR Studio Architects team) is planning to move the installation to (another space) after the summer season ends”.

.Promotion of the Project by internet to get volunteers to help in garbage collection before Memorial Day. The people that are in charge of promoting the project are the same CDR Studio Architects. Memorial day has been chosen to put Pavilion on Governor’s Island.

What is Memorial Day? Memorial Day is the event when Pavilion will be constructed on Governor’s Island. In these days, people remember men and women who died while serving in the United States Armed Forces. Memorial Day, which is celebrated every year on the final Monday of May, was formerly known as Decoration Day and originated after the American Civil War to commemorate the Union and Confederate soldiers who died in the Civil War. By the 20th century, Memorial Day had been extended to honor all Americans who have died while in the military service. It tipically marks the start of the summer vacation season, while Labor Day marks its end.

Before May 24-25 weekend, all people who wish to be voluntary must register within 3 business days. In this link: (see below) https://docs.google.com/forms/d/12A_qPoO80rXQMvJPqvjyK2Uzhc1pU_HL7LWgJM-8d_w/viewform

Of this form, organizers (Pavilion Assembly on Governor’s Island), can arrange travel ferry to Governor’s island. Volunteers are asked to mark time comes you better go. The days available are 7th, 8th, 9th, 12th, 14th, 19th, 22nd, 23rd, 24th, 25th, 26th and 31st.

The volunteers, in addition to choose in what 3 days they want to go to the island to collaborate, they have to choose between 2 possible turns, morning (9:00 am to 12:00 pm) and afternoon (1:15 – 5:00 pm).

Note that at the time of writing article, there were some turns that were (infill).

 

.Cup Collection. When all collaboration has been organized, the volunteers begins to catch every cups that are in the ground. For this, temporary depositories are used at large of public events.
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.Pre-Fabrication. Once, every cups have been collected, they will be cleaned, punched, and glued together. Next, they get zip tied into modules that will be arranged to form the tape structure. Top form the billowing shapes, connections will vary from top to bottom, through tighter and looser zip-tie loops. This also provides structural flexibility in two directions. The pavilion will be pre-assembled at CDR’s office in eight distinct sections.

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.On Site Installation. The sections will be transported to Governors Island. Once there, heavy duty fishing line interwoven through the structure will tie together the eight sections and reinforce the pavilion. The center portion will be staked and weighted to the ground. The rest of the canopy will tie upward into the trees. The island arborist and professional riggers will help us attach the cups to branches and tree-trunks. The trees will have cinching tree straps top protect the bark. The tree-anchored connections use fishing wire, spike hitches and bowman’s knots.
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.Here    Social Hub. CDR Architects

https://www.facebook.com/cdrstudioarchitects/app_254677681372073

 

 

Strategies

-Economic strategy

Even though the materials for the project will be collected and donated, this pavilion takes more than free cups. For these reason, CDR Studio Architects decided to launch and advertising campaign to collect money. They need cash to cover costs for things like zip-ties, glue, fishing wire and belts (for tree attachments). They need to buy hole saw bits as well as pay the arborist and rigging team to safeguard trees and all the volunteers during the installation. They need funds for storage, transportation and travel; organization of the workshops and work on the island; maintenance of the Governor’s Cup Pavilion (it will be up for four months!); and then, of course, the disassembly.

They need 10.000 $ minimum to make this happen, with more funds collected, the pavilion can continue to grow throughout the summer along an arcade of trees along the edge of the parade ground.

CDR Studio Architects present their economic strategy in this form:

 

.You will be considered friend of the project if you spend:

– 5$ in a Gov Cup temporary Tatoo.

-Also, you can buy for 25$ one Gov Cup Cozy (black or color).

 

Every friends will have a pavilion cup named in their honor.

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.You will be considered Donor of the project if you spend:

-50$ for a Gov Cup Tote (black or color)

-75$ in a Poster with a picture of you.

Every donors will have a pavilion cup named in their honor.

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.You will be considered Sponsor of the project if you spend:

-150$ in a Gov Cup project book, Gov Cup Tote (black or color) and bookmarks.

-250$ in a Gov Cup project book, your own photo in the book and bookmarks.

 

Every Sponsors will be listed as a benefactors and they will have a pavilion cup named in their honor.

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.You will be considered Advocate of the project if you spend:

-500$ in a invitation to the lifting party on Governors island, a hard cover Project Book and your own photo in the book.

-1000$ in a happy hour with CDR Studio, a invitation to the lifting party on governors island, a hard cover Project Book and your own photo in the book.

 

Every Advocates will be listed as a special benefactors and they will have a pavilion cup named in their honor.

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.You will be considered Patron of the project if you spend:

-2.500$ for you and 10 of your friends under canopy (private canopy), a hard cover Project Book and your own photo in the book

Every Patrons that pay 2.500$ will receive too a pavilion cup named in their honor, a choice of a Gov Cup Cozy, Tote or Poster and they will be listed as a very special benefactor.

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-3.000$ for architecture scaled model, a hard cover project book and your photo in the book.

Every Patrons that pay 3.000$ will have too a private visit CDR Studio, a VIP invitation to the lifting party, a Pavilion Cup named in their honor and they will be listed as a very special benefactor.

 

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-Environmental strategy

In this project, that is based in recycle cups, we have to know that in US are a disposable cup crisis. In America, more than 100 Billion throw-away cups are sent to U.S. landfills each year. That’s enough cup trash to circle the earth and astounding 1.744 times!

Every time that we use and toss a paper, plastic or Styrofoam cup, it depletes resources, increases CO2 emissions, escalates health risks, and adds to our global landfill crisis. We have to know that when 315 million Americans repeat this behavior daily, it adds up to a real problem.

For all these reasons It’s important awareness people about this topic, and City of Dreams Pavilion 2013-2014 does it.

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-Social strategy

It’s an important fact that it has been decided to construct City of Dreams Pavilion 2013-2014 on Governor’s Island.

One of the main strategies is to propose at people to get involved in volunteering. Of this form, problem of waste (environmental strategy) is solved. Furthermore, enough cups are collected to build City of Dreams Pavilion 2013-2014.

Another way to advertise is precisely that this Pavilion (though fleeting) will host more than 200.000 visitors during the four month summer festival. It will involve at large number of people that can watch as CDR’s Governors Cup demonstrates the transformative potential of what we normally consider waste. Light-weight, resilient, and inexpensive, the pavilion design prototypes a shade structure with potential for future application.

 

 

 

-Cultural strategies

One of the cultural strategies is to propose a competition for a pavilion in a place where a summer festival will be celebrated.

This imply a greater involvement of people, at the same time that it complements the cultural offer.

Competition. City of Dreams Pavilion.

The main cultural strategy has been to drive the City of Dreams Pavilion competition to construct an architectural pavilion on Governor’s Island. The responsible to host this competition has been the FIGMENT platform. FIGMENT is teamed by Emerging New York Architects Committee (ENYA), American Institute of Architects NYC Chapter (AIANYC) and the Structural Engineers Association of New York (SEAoNY).

 

.The first competition was in 2010. The winner was the project called Living Pavilion. It was designed by Ann Ha, Assoc.AIA, and Behrang Behin, Assoc.AIA.

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.The second competition was in 2011, led to Burble Bup by Bittertang.

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.The 2013 pavilion, Head in the Clouds, was designed by STUDIOKCA.

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.The 2014 pavilion, Governors Cup pavilion, it has been designed by CDR Studio Architects.

Note that for the competition of this year, there have been about 200 design. The jury selected five finalists who each had three months further develop their designs in response to the jury’s comments. The four additional finalists included (winner except) are:

-ArtCloud by IKAR (Warsaw, Poland)

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-Dreamcatcher by ManifoldArchitectureStudio (Brooklyn, NY)

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-MÖBI water tower pavilion by STUDIO V Architecture (New York, NY) with FTL Design Engineering Studio and Plaxall

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-Urban Accordion by afoam (New York, NY)
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-About design

The pavilion’s translucent and reflective materials magically catch light. It’s crochet-inspired tape structure continuously redirects lines of sight. The form comes from the interplay of a densely stitched structural spine and a lacy infill. Each cup is perforated to keep the structure light-weight. These holes make the ever-changing color of the sky visible from below.

Aside from being beautiful, CDR’s Governors Cup demonstrates the transformative potential of what we normally consider waste. Light-weight, resilient, and inexpensive, the pavilion design prototypes a shade structure with potential for future application.

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BENEFITS AND SUCCESSES

Economic benefits

The project has proved to be beneficial because it has been carried out through volunteering and financing people. Funding for the project is proposed on a web called KICKSTARTER. The amount of $ that was marked as a goal was 10.000$. However, I must say that in times of writing the article, It had already reached 14.275 $ thanks to the collaboration of 120 people. This is a supplement of 4.274$ to be used in the maintenance and of course, the expansion of the pavilion. Of this way, CDR Studio Architects can rethink the design and improve it.

The fact that volunteers had collected all plastic cups that had been produced after event allow save in costs by administration, being that, they don’t have to call at Cleaning Services at this site. Thus, Cleaning Services can clean another sites in New York.

Of the other proposals that were finalists in competition City of Dreams Pavilion 2013-2014 (ArtCloud, Dreamcatcher, Mobi water tower pavilion and Urban Accordion) not intended obtain financing through a web page and a greater support volunteer. Neither, The Other Proposals intended obtain the raw material at zero cost because raw material was waste. For this reason I think the jury thought Governor’s Cup Pavilion was to be the winner this year.

 

Environmental benefits

As main environmental benefit of the project I must say collection and reuse of waste (in this case plastic cups) after the events that will be celebrated before Memorial Day (weekend May 24 to 25).

Another strategy that we can take is the fact to propose a Pavilion that will be seen by 200.000 people (calculation organization) over the next 4 months that Pavilion will be exposed. In this way, people can view culture of Reduce, Reuse and Recycle.

 

Social benefits

As for the social benefits, I have to talk about FIGMENT platform because is responsible since 2010 to raise a Competition for each year that has one objective, that winners construct one Pavilion on Governor’s Island. Furthermore, FIGMENT has been the driving to attract  more number of people at events that are celebrated on Governor’s Island in the summer.

It has achieved the collaboration of people both in terms of volunteering and economically. This fact has created a social awareness of solidarity among citizens of New York, and in the future, things like this will be possible again.

Because of, the social benefits CDR Studio Architects foresee would bring the Pavilion (meeting people, curious tourists visiting places,…) would not be logical that after summer, the installation remained on Governor’s Island. This aspect, that people could use the Pavilion the rest of the year because CDR Studio Architects is planning to move the installation to another space after the summer season ends, was complimented by jury.

 

FAILURES

A small failure that we can take into account was the lowest visual impact that Governor’s Cup Pavilion will have this year on Governor’s island. This fact has been thereby because from the beginning of the project CDR Studio Architects wants to save financial costs. I think that if they should have thought about the construction of one accessory structure, Pavilion had occupied central space of the Governor’s Island Park and so, It would have been more visible.
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Another small failure to take into account is that every expectations about volunteers have not been carry out. So there are days that there aren’t any volunteers, although shifts are empty of volunteers.

 

CONCLUSION

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Governor’s Cup Pavilion is an ephemeral project that has achieved a lot of goals without a lot of resources. So it will help raise awareness, and create a visual appeal on Governor’s Island duringthe summer.

It’s quite positive that CDR Architects Studio has decided to move the installation to another part of the city once the summer season is over. Since on the Governor’s Island only will be made events from Memorial Day (weekend 24-25 May) to the end of the summer.

The awareness of people in the environmental issue, volunteering and funding aspects will be taken into account by the contestants that bring their designs in future competitions of next years.

 

 

BIBLIOGRAPHY

Wikipedia

http://newyork.figmentproject.org/2014_nyc_pavilion

https://docs.google.com/forms/d/12A_qPoO80rXQMvJPqvjyK2Uzhc1pU_HL7LWgJM-8d_w/viewform

https://www.facebook.com/FigmentNYC

About KICKSTARTER campaign: https://www.kickstarter.com/projects/cdrstudioarchitects/governors-cup-city-of-dreams-pavilion

About environment:http://www.greenmomguide.com/blog/lets-stop-disposable-cup-crisis

About order of events: https://www.facebook.com/cdrstudioarchitects/app_254677681372073

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