PHASE 3A – REFERENCE 1 – LA JARDIN

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INTRODUCTION

La Jardin pop up restaurant is a project developed by British artist called Tony Hornecker and the Chilean Cristóbal Muhr and Rodrigo Arellano. It is a itinerant project that has been installed in many towns/cities and it is based in the building of a restaurant from apparently unused remains, mostly doors and windows. This restaurant is installed together with a kitchen-garden that produces some of the food that is served after in it.

The installation chooses deserted and empty places to settle, and at the same time cultural activities such as theaters, book presentations and cooking classes are promoted the restaurant and have as an objective to involve people from neighborhood.

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CONTEXT DESCRIPTION

In a context of a economic crysis time this artist who has constructive skills and passion for discarded furniture decides to move forward the initiative of a itinerant restaurant that is able to adapt it to any place. When the restaurant is settle it provides with an ecological and cultural program to the area. Also the main characteristic of this installation is its necessity of trash, so it needs to make use of the waste from the own city.

EVOLUTION

– 2009 ORIGIN

Until 2009, Tony Hornecker had dedicated his time mounting scenographies and recollect furniture or part of them that nobody believed usable. When economic crysis hits London, the artist lost his job and decided that he had the necessary skills to mount a clandestine restaurant called Pale Blue Door in his own home. This had been built with the waste mentioned before. It was a succesful idea and so that’s why he was reopening it intermittently for a year.

– Decembre 2009 Collaboration with ARCHITECTURE FOUNDATION

Architecture Foundation made a collaboration with Hornecker due to his famous Pale blue door pop up restaurant. He created an immersive installation for the festive season. Christmas at Number 42 is on the surface an average home in an average London street, complete with integral contemporary obsessions with all reused things where nothing is what it seems to be.

The clients were invited to be generous, stay for dinner and meet some of the street’s revolving community of cabaret artists. Fusing dense living urbanism, the theatricality of neighbourhood gossip and good quality dining.

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– 2010 Santiago de chile y Buenos Aires

Hornecker arrived to Santiago with his friend Cristobal Muhr, they convinced Cristobal Muhr parent’s to install te pop up restaurant in their garden, and it was very succesfull.

Later they went to Buenos Aires in order to build a new restaurant, they found a new place: an abandonated mansion house, at first some people dislike the place due to it was made with trash, but later they got to recevied another peope that were open-minded.

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– 2010 Glasbury festival

They made a house where you can have dinner in ground floor and later you could get some privacy in first floor.

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– Decembre 2010 Berlin

The staff have grown so they decided to build several houses to make a home for evereryone in order to live together in the nature. In this intervention the idea of garden started. They installed in Kreuzberg, a urban garden with a little café. The next day a van arrived with sufficient materials to build a shop and a goat barn. The following days the van toured Berlin and every few hours returned with more material.

They got enough material to build in a few hours, using recycled material from the city they get their restaurant. They had problems with the rain due to the posibilities that gives building with waste in the way that they expected.

– 2011 La Jardín

La Jardin pop up restaurant is defined by his creator as natural evolution of “Pale blue door”. It was build with reused materials that they found in the Chile city. They got their main image due to their used mainly old doors and widows. La Jardin is located in Providencia neighborhood in Santiago of Chile.

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LOCATION

Providencia is a neigborhood from Santiago of Chile with 120000 residents. It is integrated mainly by middle-upper class people and it has many green areas as gardens and places. The neighborhood has several museums and cultural centers.

The aim of the project of La Jardín in this area is involve the neighborhood to develop a new awareness about existing green areas in the area, understanding them as public areas that belong to citizens. At the same time teaching inhabitants other ways to manage any green areaconcerning with the development and operation of urban gardens, types of food we can get from them, and finally the creation of a culture of healthy food and resilience.

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PROJECT DESCRIPTION

– General description

From June 2011 until 2013
Behind the ex-hat shop called Girardi, in an abandoned building, Tony Hornecker with Cristóbal Muhr – a Chilean actor – have mounted La Jardín, a restaurant that is provided by an organic kitchen-garden on the outside of the enclosure. Of this installation, we could see an advance in MásDeco Market, a design, decoration, art and heritage culture fair, wich was realized in Italian Factory. For those days, the duo conditioned the patio with a cafeteria that will have the same extravagant aesthetics, besides of a healthy menu.

“This restaurant has the same logic of construction that The Pale Blue Door, but is more mature, because it is related with settle, with having something sure.” says Tony Hornecker. This project, unlike the previous, expects to be installed for longer time, allowing:

  • Developing the kitchen garden that produces the products that are served in the restaurant.
  • Allow the neighborhood take part of this restaurant through the kitchen garden to generate a communitary movement,which finished transforming this intervention in a neighborhood hub.
  • Seat the construction image through waste, by the mainly use of doors and Windows.
  • Imply that despite of being a fleeting intervention, the cheapest way to get materials and ease of mounting and dismounting can lead to more projects with this concept.

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– Agents

The agents that participates in this project are:

  • Artist and contributors: they are responsible to manage the project, deciding materials, ways of building and designs. Also they coordinate all the agents.
  • The trash is an agent too because the project depend directly from it. It is from the city where the project is establish. Main material are wood and glass, with windows and doors.
  • The builder are the same artist, some contributors and volunteers from the neighborhood.
  • The neigbors are part of the projest due to they participate actively in courses, in the kitchen garden and they eat in the restaurant.
  • To finish we undertand the kitchen garden as a agent because it helps to create the relationship between the neighbors and the restaurant.

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– Success and failure

As a sucessfull facets of this project we can realize that:

  • It is able to create a space, with reused materials from the same city.
  • The final instalation has a own image reinforced for the selection of the trash materials.
  • The kitchen garden, kitchen classes and the restaurant are capable to create a new culture about food.
  • The neighbors implicates in the project by te kitchen garden making it as a part of their lives.

As a failure we can find:

  • The previuos interventions were not able to create a strong relationship with the neighbors because they were for a short time, and not always includes a garden or an strategy to atract people in that way.
  • It is not easy to make work a restaurant in some atmosphere, for example it was imposible to them open the restarant some days in berlin due to the rain. The constructive system have some limitations.
  • The temporaly facet of this project is not always an avantage because the weather or the place make them imposible to open the restaurant.

– Strategies

The strategies that this project use are:

  • They create a unique image using the trash due to they make a selection of materials (windows and doors). The furniture is reused too. Also the project are able to create spaces of fantasy with some complements as a fabrics, dolls, lamps, etc.
  • In addition, they sell a specif kind of food, that is ecological, and it have grown close to the restarurant.
  • People is involved with classes where they learn about how they can cultivate, what kind of food is easy to grown, etc.

CONCLUSION

Cultural sustainability

La Jardin pop up restaurant is creating a new way to undertand the reationships beween agriculture and cooking, creating a culture in the neignborhood about healthy food and the best way to cook.

Social sustainability

The project of LA Jardín have been transformed in a communitary and social centre because of neighborhood’s implication in the project. Also there are some cultural implications due to the learning that neighbors get by stay there.

Environmental sustainability

The main goal of this project is the creation of a space for a restaurant with materials that nobody want, because they are consider as a trash. This material come from the same city where the restaurant is going to be instaled. When the instalation is finish this material are reused from another projects.

Ecomical sustainability

This project needs an initial investment to launch the restaurant. This investment is recovered once the restaurant is opened. The neighboors have access to a cooking classes and a cheap food service because the initial investment is low and the management is cheaper due to producing some of the products at it.

Main conclusion

This project is exemplary because many reasons: it is build with trash and it is able to have a own image due to the kind of trash that they select. Also the project creates a relationship between the restaurant and the neighborhood with its kitchen garden, using this they atract people that are intereted in cooking and everybody learn about healthy food and what is the best way to cook it.

 

Bibliography

http://www.lajardin.cl/

http://elblogdelupi.com/restaurantes/restaurante-la-jardin

http://m.quepasa.cl/articulo/guia-del-ocio/2012/07/11-9090-9-gourmet-un-malbec-para-alpha.shtml

http://mujer.latercera.cl/2012/05/20/01/contenido/44_3559_9.shtml

http://openhouse-project.com/tony-hortony-hornecker-the-pale-blue-door-restaurante-hogar-londres-traduccion-de-rebeca-martin-retuerto/

http://tonyhornecker.com/page/about.html

http://www.architecturefoundation.org.uk/programme/2009/christmas-at-number-42

http://www.virtualfestivals.com/latest/features/10793#.U4riHPl_vJI

 

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