Phase 5b_JustiCity

PHASE 4 – FORMAT 2 REVIEW

 

FLAME POSTER VERSION 1

V1 LLAMAS

 

In the posters, our main goal is to make clear the three main features of our project, which are: DIY, Bonfire and political critique.

In this case, we use the major part of the poster to show an image of a fire representing the bonfire.

The message inside this flame is to invite the neighbors to write down their critique to the situation of the neighborhood.

And finally, to show that it’s about a DIY project we write the slogan “BUILD IT UP, BURN IT UP” with the subtitle “PREPARE YOURSELF TO BUILD YOUR OWN BONFIRE”.

 

REFERENCE:

REFERENCIA LLAMAS

MATCH POSTER VERSION 1

cartel versión 1 cerilla

As we said before, we represented the three main features in the poster.

The bonfire is represented by the image of the match, which you can light to get fire.

We can find the DIY element and the critique in the steps written in the top of the poster. In this case, the critique is not really clear, is still abstract.

 

REFERENCE:

REFERENCIA CERILLA

FLAME POSTER VERSION 2

V2 LLAMAS

 

In the version 2, we decided to highlight the words “BUILD” and “OWN” to get more atention in the DIY item.

FLAME POSTER VERSION 2  SPANISH 

V2 LLAMAS ESPAÑOL

MATCH POSTER VERSION 2

cartel versión 3 cerilla

In the review of the match poster we highlight the numbers of the steps and the key words to make evident the DIY and critique process.

The slogan, in this case, is also bigger to get the attention of the DIY project.

cartel versión 4 cerilla

 

MATCH POSTER VERSION 2 SPANISH

cartel versión 3 cerilla en castellano

cartel versión 4 cerilla castellano

 

PHASE 4 – FORMAT 3 REVIEW

 

This is the 3rd version of the video. In this video we separate the information in three different layers to avoid creating confusion.

The bonfire feature is visible in the scenes where a bonfire is burning.

The DIY is clear when we see the scenes where people is building different thing with cardboard boxes.

Finally, the critique is visible in the scenes where the “participants” of the bonfire talk to the camera telling their experience participating in the bonfire.

 

PHASE 5B

To create expectation we decided to hang posters in the City of Jutice plot and around it. We remade the posters from phase 4 to adapt them to a real context.

1 POSTERS BEFORE AFTER

 

We remade the posters with the intention to make people believe that a participative bonfire is going to take place in the empty plot. This is the structure of the new poster:

We use the main image to catch attention, with the massage of : ¿QUÉ TE PREOCUPA DE TU BARRIO? inviting the people who read it to think about it.

Using the title HOGUERA PATICIPATIVA and the subtitle PREPÁRATE PARA CONSTRUIR TU PROPIA HOGUERA, to explain what the poster is talking about.

And finally we add a date and place, which are the empty plot during the bonfire period in Alicante.

To participate it’s necessary to sign in by phone or in a form in our blog.

Also we add the AFI logo as the institution that organizes the event.

2 POSTER EXPLICATIVO 3 PHONE 4 BLOG

22 posters were hung in the plot fence and around the neighborhood in the commerces and bonfire racós. The posters were hung together with balloons of the same color of the poster (yellow and orange) to make them more visible.

5 HANGING POSTERS

6 FOTOS NUESTRASWe finally got 3 different kind of feedback:

The phone calls: both to sign in or to ask who are we

The google form: used by younger people to sign in the activity

Comment in the blog: Made by a neighbor who is not happy with the current situation of the plot, but claims that before doing a silly project, it’s needed to solve the actual problems in the neighborhood.

7 FEEDBACKS

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