1. PHASE 4. MODIFICATION
The structure of the video had change to explain the Garbineat concept first, and to make reference of the neighborhood.
Besides, the situations take placed now in different roundabouts of Benidorm, the city where the main character wants to implant the project, in order to show that they are necessary for it.
Statistics: 236 views
We have modified the main picture of each poster in order to make them more clear. In the three of them appears a main character who is doing the action we want to advertise.
Also, the title of the project have been changed. We emphasize the A, changing its color. So now we make reference to the neighborhood and to the project.
In order, to be able to explain what Garbineat Project consists and allow people to know about it. We have created a web page (in spanish), We include not only the explanation but also the advertising campaign, our main goals and the benefits.
3. SOCIAL MEDIA
As a tool to make us known. We have used Facebook.
Statistics: 200 likes
Our strategy was very simple. The main idea was to test the people reaction after telling them about the Project.
STEP 1: CATCH THE ATTENTION
In order to catch the most attention we fit the hour and the place for the action. It was in the middle of the boulevard at 6, the most frequented hour. Furthermore, we were wearing the project colour in our cloths and 20 yellow balloons.
STEP 2: EXPLAIN THE BENEFITS
Depend of the agent we were talking to, we explain the project in a different way.
STEP 3-4: POSTER AND PHOTO
If the person was interested in the project we gave him a card with the Facebook page and the web, and also we took a photo of them with our slogan poster.
With the pictures we have the opportunity to make the people visit our facebook page in order to see them.
Finally we were counting how many people liked the idea, through the pictures. We are aware that our measuring element was not entirely objective, but even so we are surprised with some feedbacks.
We had good and bad acceptations, firstly “Un buen día”, a bar from the neighbourhood, is very enthusiastic with the proposal and we think it could have be one of our first participant
On the other hand, some classmates have passed up screenshots where Neighbours of Alicante disagree whit the idea, because the proposal was understood as strictly commercial. We realize that they only knew the project through the last video and maybe it has been a misunderstanding, so we decide to add the Web Explanation in the info of the video for future views.