Phase 5b – THIS IS THE GARBINEAT PROJECT

Garbineat 0

 

fase 5 1

 

 

1. PHASE 4. MODIFICATION

Video

The structure of the video had change to explain the Garbineat concept first, and to make reference of the neighborhood.

Besides, the situations take placed now in different roundabouts of Benidorm,  the city where the main character wants to implant the project, in order to show that they are necessary for it.

 

 

Statistics: 236 views

Posters

We have modified the main picture of each poster in order to make them more clear. In the three of them appears a main character who is doing the action we want to advertise.

Also, the title of the project have been changed. We emphasize the A, changing its color. So now we make reference to the neighborhood and to the project.

Aprende

Come

/Users/sandrapalau/Desktop/UA/6º/PROYECTOS IV/FASE 4/CAMPAÑA P

 

2. WEB

http://garbineatproject.wix.com/garbineatproject

In order, to be able to explain what Garbineat Project consists and allow people to know about it. We have created a web page (in spanish), We include not only the explanation but also the advertising campaign, our main goals and the benefits.

 

3. SOCIAL MEDIA

As a tool to make us known. We have used Facebook.

Facebook: https://www.facebook.com/thisisthegarbineatproject

Statistics: 200 likes

 

4. ACTION

The team

Equipo

 

fase 5 2

Our strategy was very simple. The main idea was to test the people reaction after telling them about the Project.

 

STEP 1: CATCH THE ATTENTION

In order to catch the most attention we fit the hour and the place for the action. It was in the middle of the boulevard at 6, the most frequented hour. Furthermore, we were wearing the project colour in our cloths and 20 yellow balloons.

 

STEP 2: EXPLAIN THE BENEFITS

Depend of the agent we were talking to, we explain the project in a different way.

 

STEP 3-4: POSTER AND PHOTO

If the person was interested in the project we gave him a card with the Facebook page and the web, and also we took a photo of them with our slogan poster.

With the pictures we have the opportunity to make the people visit our facebook page in order to see them.

 

 

fase 5 3

fase 5 4

 

Finally we were counting how many people liked the idea, through the pictures. We are aware that our measuring element was not entirely objective, but even so we are surprised with some feedbacks.

We had good and bad acceptations, firstly “Un buen día”, a bar from the neighbourhood, is very enthusiastic with the proposal and we think it could have be one of our first participant

On the other hand, some classmates have passed up screenshots where Neighbours of Alicante disagree whit the idea, because the proposal was understood as strictly commercial. We realize that they only knew the project through the last video and maybe it has been a misunderstanding, so we decide to add the Web Explanation in the info of the video for future views.

 

fase 5 6

Captura de pantalla 2014-06-02 a la(s) 00.17.49

 

10362670_703549833013723_790590277_n

 

 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s