Phase 3a · Party Wall

0portada

1·INTRODUCTION

Warm Up is a music series event organized in summer in MoMA PS1’s outdoor courtyard. The music series is hosted within the architectural installation created by the winner of the annual Young Architects Program [YAP]. Together music, architecture and an exhibition program provide a great experience for music fans, artists, and families alike.

On the year 2013 MoMA PS1 announced CODA as the winner of the Program in New York with their project Party Wall. The winner has the opportunity to design and present innovative projects, that provides shade, seating and water. The architects must also work within guidelines that address environmental issues, including sustainability and recycling. Among others is exemplary the case of CODA, because of the many context it is capable to involve in the project.

dezeen_Party-Wall-by-CODA-opens-at-MoMA-PS1_ss_1

2· CONTEXT

LOCATION AND DEMOGRAPHY

1map

New York City is the most populous city in the United States and the center of one of the most populous urban agglomerations in the world—the New York metropolitan area.The city’s total area is 1.214 km2. It has an estimate population of 8.405.837 people and tourism in New York City serves nearly 47 million foreign and American tourists each year. With these gigantic figures New York exerts a significant impact upon commerce, finance, media, art, fashion, research, technology, education, and entertainment worldwide.

Located on one of the world’s largest natural harbors, New York City consists of five areas, each of which is a county of New York State. The five boroughs—The Bronx, Brooklyn, Manhattan, Queens, and Staten Island—were consolidated into a single city in 1898. It is on the district of Queens were the MoMA PS1 is located. In MoMA PS1 is where the CODA temporary installation is placed.

512802eeb3fc4b95ce000053_-white-noise-yap-moma-ps1-proposal-french-2design_f2d_moma_siteaxon_1INVOLVED POPULATION

Anyone willing to participle is free to do so, the involved population are the visitors of the MoMA PS1, which usually are families, artist and art lovers. And obviously the participants in the Warm Up Festival, both performers and festival attendants. All the collectives were welcome to participate on the event. Up to 5,500 people per day attended the concerts and exhibitions into the MoMA PS1 courtyard. The neighbourhood is of course one of the major invitees, just as the tourists are.The site is open to visitors throughout the summer.

SOCIAL PROBLEMATICS AND EXISTING CONTROVERSIES

Cultural Controversy

The project is the winner of the contest Young Architects Program. The Young Architects Program is an annual contest organised by the Museum of Modern Art (MoMA) that invites emerging studios to propose a temporary installation that can host the summer events of the PS1 Contemporary Art Centre. This temporary installation must accomplish 3 basic requirements:  provide the visitors with shade, seating and water but it should also address some other environmental issues.

The architects of CODA challenged themselves in the search for a space that did not only accomplished the required scenarios for the context but configure a space that overcome the expectations of both the promoter and assistant.

Enviromental Controversy

Another self-challenge imposed by the architects was to minimize the expense on materials and search at the same time for a material enviromentally respectful. CODA’s proposal was selected because of its clever identification and use of locally available resources to make an impactful architectural statement

Economic Controversy

The architects follow a program with a tight budget –around 50.000 $ -, imposed by the promoter of the contest. They are meant to be involved in every aspect of the design, development, and construction of the project.

Social Controversy

The object of the project is to provide visitors with an outdoor leisure area for the summer-a much-needed refuge and support the many social functions of the large-scale group exhibition in an urban environment, making the best use of the pre-existing space and available materials.

Party+Wall+by+CODA12

AGENTS INVOLVED

The crucial agent involved in this project is in this case the promoter, the MoMA [ Museum of Moden Art] and the MoMA PS1, the room where the action take place. MoMa is a private non-profit organization that each year organizes the Young Architects Program.

Therefore the second most influent agent is CODA architectural group, the winners of the context. They had been the one that got in touch with the Eco-friendly Skateboard Company Comet Skateboards, another of the crucial agents in this event, as they were the main material sponsors. Fluidity Design is the collaborator in the design of the water tanks. The structure was designed in collaboration with Siman Associates and the illumination was heldby Buro Happold. American Apparel was the one holding the marketing campaign.

Another important agent to be considered is the participants in the Warm Up Festival, and all of the collectives that attended the festival during its period. 

 

3·CHRONOLOGICAL DESCRIPTION

HISTORIOGRAPHY and  PHASES

Established in 2000, the Young Architects Program was designed to solidify the affiliation between The Museum of Modern Art and MoMA PS1

Coda researches recyclable materials for more than over 2 months since September 2012.

OnJanuary 18th, 2013 the contract award was given to the architecture studio CODA.

The winning project, Party Wall, opening at MoMA PS1 in Long Island City in late June

Warm Up Festival 2013 occurs during the summer of  2013. From June 2013 until September 2013

STRATEGIES

Designing Strategy

The form and scale of the project found its inspiration from turning the typical canopy on its side (forming a wall) and creating shade by orienting it to the southern sun. The idea of making an uncanopy comes from the context of the previous contest winners, HKWN , which favour a horizontal canopy scheme in order to provide the shade required in the contest

Party Wall by CODA08

Economic and Environmental Strategy

As a result of the tight budget in which the contest is made – barely 50.000 $ -a lot of work and research was made in order to find an economical en environmentally respectful material. The skateboard company Comet was the answer to all this research work, the waste material  they produced – both the off-cuts and misprints – was finally the one chosen to realize the interventions

Cultural Strategies

The architects of CODA configured a space that can be valid for various scenarios not only the pool party, the dance party and some architectural tourists, but also lectures, classes, discussions, dining, performances orfilm screenings .

Social Strategies

A strategy to claim the presence of people to the structure is providing the installation with a system of water-filled polyester pillows. Water will stream along the top of the wall, turning the structure into a large fountain, and clouds of vapour will be generated from the water to cool down visitors during the hot summer season.

The cladding is made from interlocking wooden panels, recognisable as the offcuts from a skateboard manufacturer. There are also 120 removable elements that can function as benches or tables. Letting the visitors form their own meeting spaces.

Relating the intervention with the surrounding context is another of the social strategies held. The form of the wall looks like letters. The wall as text or something that you can read has a relationship with its context: Long Island City’s signs, billboards, and graffiti.

Coda_partywall_8b78f7010a_o

SUCCESSES 

Cultural benefits

The MoMA PS1’s requests of shade, water, and seating, were accomplished and moreover, thanks to design of the WALL it allowed the  program during the week. The installation did not only conducive the Saturday Warm Up dance parties but also serve uses for other purposes, including activities organized by CODA as well as the art institution’s programming.

Social Benefits

Party Wall produced a flexible experimental space that encouraged natural use and social gathering in the PS1 courtyard.

The structure managed to engage both the urban scale and the scale of the courtyard.

It has been demonstrated time and time again the success of having moveable chairs in public spaces available to its citizens, the courtyard is no different and performs as a quasi-public space to interact with the wall that also enables exchange and encounters.

Party Wall by CODA06

Environmental benefits

Party Wall bends over the various available spaces, activating them for different purposes, while making evident that even the most unexpected materials – the trash from one local factory- can always be reinvented to originate forms and its ability to communicate with the public.

Economic benefits

The installation achieved its aim to collect the money needed for the next YAP contest, as MoMA is a non-profit organization that has to self-cover this kind of events, and made an extra profit, thanks to the weekly activities organized within the courtyard.

 

4·CONCLUSIONS

I have chosen this reference because of the context where it emerges; I found it very similar to the situation where we are essentially operating. An order from an organisation is made and the participants of the contest have to operate in the existing context in the most optimal way the capable of. In this case the most remarkable aspect of the project is the both environmental and economic strategy used; by taking profit of a local recyclabe resource such as the Skateboards cut-offs are. It is not a highly technical startegy or a material with special capbalities for makin better the environment, it is just the result of a deep research on the local economy.

Another outstanding aspect of the project is the search for more cultural and social situations than just the ones oferred in the Festival, it does not just accomplish the programme fixed by MoMA but overcomes it.

It gives the user the opportunity to create the public space on his own way, as the movable element can be easily moved from one place to another.

Coda_partywall_f31bb502d8_o

BIBLIOGRAPHY

http://momaps1.org/

http://co-da.co/

http://www.dezeen.com/2013/01/18/wall-made-from-skateboard-offcuts-for-momas-p-s-1/

http://aasarchitecture.com/2013/02/party-wall-by-coda.html

http://www.dezeen.com/2013/07/02/party-wall-by-coda-opens-at-moma-ps1/

https://www.domusweb.it/en/architecture/2013/07/2/coda_architects_ps1yap2013.html

http://www.archdaily.com/393256/ad-interviews-coda-moma-ps1-yap-winner-2013/

http://www.core77.com/blog/architecture/moma_ps1s_2013_young_architects_program_winner_codas_party_wall_a_three-story_facade_of_skateboard_offcuts_24233.asp

http://www.suckerpunchdaily.com/2013/01/17/party-wall/

 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s