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Phase 4 · FLAVOLUOS MARKET · UPDATED ·

 

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Phase 3A – REFERENCE 2 – FILM ON FRIDGES

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INTRODUCTION

The objective of this project was resurrect the industrial icon of East London’s ‘Fridge Mountain’ – an enormous pile of discarded fridges which previously occupied the London 2012 Olympic site- and promote the upcoming Olympics Games in London to the citizens.

The name of this project developed in 2011, exactly one year before the London 2012 Olympic Games, was Films On Fridges and it contemplates an intervention in this place using fridges trash that was retired when the Olympic Stadium was built.

The project proposed to transformate the previous industrial zone in the form of a playful and interactive outdoor pop-up cinema, which screened films athletic in nature.

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