To publicize our activities, we have conducted numerous ad formats.
To begin our main objective is to create a network of biciamigos trades, on which we will conduct our activities.
Our first ad campaign was the flayers of the previous phase.
We have made a video explaining the whole Urbikenitting project, came from how, why and what are its advantages.
What is our objective as activists?
Our main objective is to get the highest number biciamigos stores in the city of Alicante, to create a new business network to facilitate the daily lives of citizens who use the bicycle as a regular means of transport.
So we’ve divided the intervention on 2 intervention phases:
Bike Knitting, comes from the mix of color to work, cycleshopping, and telebike projects. It is a project whose main idea is to create a direct relationship between the business and tourism (either as an employee or as a user or consumer) and the direct use of the bicycle.
In this phase 3b, which constructively criticize the project, I redesigned every aspect concerning the contest COLOR TO WORK.
First I designed a logo according to the project basing on some marketing guidelines. The main design requirements have been effective transmission of ideas and simplicity to make it easy to remember.