To publicize our activities, we have conducted numerous ad formats.
To begin our main objective is to create a network of biciamigos trades, on which we will conduct our activities.
Our first ad campaign was the flayers of the previous phase.
We have made a video explaining the whole Urbikenitting project, came from how, why and what are its advantages.
What is our objective as activists?
Our main objective is to get the highest number biciamigos stores in the city of Alicante, to create a new business network to facilitate the daily lives of citizens who use the bicycle as a regular means of transport.
So we’ve divided the intervention on 2 intervention phases:
Bike Knitting, comes from the mix of color to work, cycleshopping, and telebike projects. It is a project whose main idea is to create a direct relationship between the business and tourism (either as an employee or as a user or consumer) and the direct use of the bicycle.
Cycle shopping creates a direct relationship between ride a bike and discounts. The concept is very easy; if you go shopping with the public bikes to the “Cycle Shops” you get discounts. The bikes haven´t got a good transport capacity, so if the people go shopping with the public bikes they must to buy diary items and so they can save money. How many more times are going to buy more you save. On the other hand the “Cycle Shops”, get diary costumers.
The problem is that at first we must to get safety the public bike system and equip it, to encourage people to use it.
Another point to work is the cicloenergy. The objective is transform bike stations in energy bike stations but it must be requested by the nearby “Cyclo Shops”. This intervention will be subsidized 50% for the city council.